professional content writing tips

5 Professional Content Writing Tips for Crafting Killer Articles

Well written articles will not only bring more traffic to your website but also improve your brand’s visibility, earn you loyal visitors, and improve your conversion rates. For this to happen, your written content should be useful, high quality, and relevant to your audience. Here are five professional content writing tips to help you craft killer articles and keep your readers yearning for more.

1. Define Your Audience

The most crucial step in the content creation process is understanding your audience. Define your audience and establish what their interests and needs are to allow you solve their specific needs. You can group your audience into segments based on factors like age, interests, profession, or even industry and then come up with unique articles for each specific demographic. By defining your audience, you can quickly come up with content that appeals to your readers in a manner that they can relate to.

2. Use simple Language

No matter how much of an expert you are in your field, avoid using industry jargon, and only use terminologies that your readers understand. Use short, concise sentences and write in a conversational tone that’s both engaging and compelling. Remember that you are writing for your audience, and you want to write like you are talking to them. As you write, keep in mind that the attention span of your audience is limited, and you need to make your article scannable so your readers can easily find the solutions for their problems.

3. Proofread Your Work

One of the greatest professional content writing tips is developing a habit of proofreading and editing your articles. Don’t be afraid to add fresher ideas or new information to your existing content as long as they add value to your readers. Proofreading and editing get rid of grammar and spelling errors in your article and facilitate your Language. You don’t have to go through rigorous proofreading and editing process as you can utilize tools like Hemingway and Grammarly to ensure your written content is impeccable.

4. Conduct In-depth Research on Topic

One of the critical professional content writing tips to live by is conducting extensive research on whatever topic you are writing on. Exploring different materials ensures that your content is not only in-depth and useful but accurate as well. Check your facts and figures, and provide references whenever possible. You can quote or link to the sources so that your readers can easily verify the information you are putting out. Extensive research for your article does not duplicate content, as this will cast doubt on your brand’s authenticity.

5. Make Use of Content Writing Tools

While crafting a killer article is a matter of skill and knowledge, there are numerous content writing tools you can use to improve your writing. From topic generators and readability test tools to editing and proofreading tools, these content writing tools make article writing more manageable and help improve the quality of your piece. You only need to identify the tool that fits your needs and use it to turn your article into a high quality, informative, and valuable piece.

If you want your written content to serve its purpose, utilize the professional content writing tips above. Alternatively, you can get in touch with GenZ Writers for highly engaging and result-oriented articles that speak your brand’s voice.

Hiring a Content Creation Agency

6 Questions to Ask When Hiring a Content Creation Agency

The success of your digital marketing strategy heavily depends on high-quality content. If you don’t have the time to create engaging articles about your services, outsourcing is the next best option. Before hiring a content creation agency, ask the right questions to determine whether it’s the right fit for your brand. Common inquiries include:

1. Does Your Content Fit My Needs?

The type of content you order largely depends on your line of work. Before hiring a content creation agency, make sure it can deliver everything you need to drive your digital marketing strategy.

Blog posts are some of the most commonly requested articles. Other than keeping your audience informed, they drive new traffic to your website. A well-written blog post increases the chances of converting leads into sales.

A competent writing agency should be able to create high-quality blog posts, among other types of content. They include press releases, white papers, email, and social media marketing posts, long-form content, case studies, videos, infographics, and eBooks.

2. What’s Your Level of Experience?

As with any job, the longer one has been doing it, the more experienced they’ll be. Having created several pieces of content similar to what you want, they’re more likely to understand your needs. It means they can accurately deliver an order that corresponds to your exact instructions. Although not mandatory, hiring a content creation agency that has experience with your particular industry is an added advantage.

3. Do You Have Samples of Your Work?

A competent agency won’t have a problem showing you some of the work they’ve done for past and current clients. They also have overwhelming social proof. It could be in the form of customer testimonials, favorable online reviews, and comments, and shares on their blog posts. This evidence will make your decision easier when hiring a content creation agency.

5. What’s Your Content Creation Process?

It is an essential question because it lets you gauge whether a content company understands your needs. Diligent writers first study their client’s business model. They also identify unique trends, jargon, and procedures associated with the broader industry.

Once they have the general outline of your requirements, they embark on fulfilling specific instructions. This process includes keyword research, creating catchy headlines, writing original and engaging articles, and editing them to ensure they’re error-free.

6. How Much Do You Charge for Your Services?

The process of hiring a content creation agency is rarely complete without addressing this question. Every client is curious about the price of a service or product they’re interested in purchasing.

Rather than going for the cheapest content creator, hire one that provides the best value for money. Some agencies might charge a premium but deliver copy that drives thousands of new readers and sales to your website.

Partner with GenZ Writers for Excellent Content

If you’re in the process of hiring a content creation agency, you’ve made the right step. Our highly skilled writers are also experienced and passionate about their work. They handle each project as a special assignment and deliver to your highest expectations. Our versatility is evident in the diverse types of clients and industries we serve. Contact us today for the very best digital marketing solutions.

content marketing

Keys to Designing a Comprehensive Content Marketing Strategy

Content creation and promotion are essential aspects of modern marketing strategies. Other than keeping your audience informed, entertained, and engaged, it converts them into paying customers, too. A comprehensive content marketing strategy involves blog posts, social media, video, and the tools you use to create them.

6 Expert Steps for Developing a Comprehensive Marketing Strategy

Most businesses don’t have a coherent content marketing strategy, which hurts their bottom line. To avoid confusion, follow these tips:

(1) Define Your Content Marketing Strategy

Start by setting out your mission statement. Once you’re sure about your aims and objectives, implementing the comprehensive content creation strategy will be smooth. You should clearly outline your target audience and the kind of content you’ll use to reach them.

Your mission statement should also list the benefits both of you will reap, as well as key performance indicators (KPIs). They include improved revenue, more traffic, lower marketing costs, higher authority in your niche, and a higher rank in SERPs.

(2) Understand Your Audience

Your comprehensive content creation plan should consider the demographics of your target audience. Free tools such as Google Analytics classify your visitors by age, location, devices they use, among other metrics.

You can also collect this data through online surveys, and by encouraging subscriber feedback. These methods help you create buyer personas that help shape your content creation process.

(3) Create a Detailed Content Calendar

You might have a hard time managing the various online platforms to which you’ll be posting. A comprehensive content calendar shows what you should publish, and when. Other than your website, you’ll post to social media accounts, YouTube channels, and forums at the same time.

This strategy ensures you reach the broadest possible audience. Premium solutions such as CoSchedule make this task easy. Hootsuite, Buffer, SocialPilot, and other social media tools also allow you to schedule posts on several platforms.

(4) Hire Skilled Content Creators

This step is arguably the most critical part of your content marketing plan. The agency you hire and the content they create will contribute to increased brand awareness, traffic, and sales. Due to the various types of content you will require, you’ll also need a versatile team of writers.

Other than blog posts, they should excel at crafting engaging social media posts and emails. You also need experts at creating long-form content such as eBooks, whitepapers, and guides. To make your website rank higher, they should master SEO techniques.

(5) Have a Content Distribution Plan

You might have the best content on the internet, but you won’t hit your target if you don’t distribute it widely. You can do so through social media posts, email marketing, and guest posts on authority websites in your niche. SEO-optimized articles are a great source of organic traffic.

If you have a sizable budget, you may include social ads and PPC campaigns. Although they’ll cost you initially, their high ROI makes them worthwhile.

(6) Analyze the Results

You need accurate feedback to gauge whether your comprehensive content marketing strategy is working. There are various free and paid tools you can use. Google Analytics has detailed data on how your audience responds to content.

It includes total visitors to your site, how long they stay, whether they return, and the number of new visitors. Premium tools such as email marketing software and social media management solutions also provide advanced analytics.

This data helps you figure out the kind of content you need to focus more on to attract a broader audience.

Looking for Best and Affordable Content Writing Services?

At GenZ Writers, we understand your need for a comprehensive content marketing solution.  Our versatile team of writers can deliver well researched, highly engaging, and diverse types of content. By creating all your content in-house, we save you time and money that you can use to grow your brand further.

Contact us today for more details on our highly optimized content solutions.