4 Unique Ways to Craft Shareable Social Media Content

Creating content that is shareable and engaging is crucial in ensuring your content serves its purpose and helps you achieve your social media marketing objectives. With competition from brands and algorithms always changing in favor of organic and valuable content, creating shareable social media content has become an essential yet challenging task. Below are four unique ways to help you craft shareable social media content that will earn your brand more exposure.

1. Use Images, Videos, and Infographics

Images and videos are visually appealing as well as easy to notice, remember, and share. Infographics also make it easy for your audience to consume and process relevant information. As you create content for your social media pages, incorporate relevant, high-quality images or short videos to catch the attention of your target audience, and convey your message.

Make sure to tailor and size your images to suit your desired social media platform. Tools like Piktochart and Canva can help you create infographics if you have limited resources or lack graphic design skills. You can then test your images on AdParlor to have a feel of how they will look like on different social media sites and screens.

2. Make Sharing Buttons Conspicuous

The more tedious the sharing process, the fewer people will be willing to go through it. For your social media content to be shareable, you need to make the process convenient and easy for your target audience. To do this, ensure that the content you post has a conspicuous share button for your followers to click on and share.

Depending on your preferred social media platform, you can customize the share button to make it more visible by placing it on the front and center of your content. This way, your audience can quickly share your content with their social circles. 

3. Capitalize on Trending Topics

If you are trying to market your brand on social media, staying updated on current trends and issues is mandatory. Be informed on the latest news and events and use them as inspiration to create content whenever appropriate. For example, a brand that focuses on women will get more shares by hopping on the International Women’s Day subject to get its name out there.

Using popular and relevant hashtags is also a great way to promote the visibility of your content as they are most times based on trending topics. Since trends change quickly, consider using Google Trends to find current trending issues and choose the ones that align with your brand for content creation purposes.

4. Trigger Emotions and Appeal to Your Audience’s Values

Social media marketing campaigns quickly go viral if they elicit emotions from the audience- be it happiness, sorrow, anger, or shock. By triggering emotional reactions, you prompt the audience to share your content with their social circles. Whatever content you choose, ensure it is relevant to your line of business for the sake of credibility.

Content that appeals to the values of your target audience also shows that you care about them. By showing that your values align with those of your audience, you create a common ground on which your audience can relate with you, which makes your content shareable.

By using the above tips, you help boost your social media performance and improve your brand’s exposure. Contact GenZ Writers for professional services if you need help with creating valuable, engaging, and shareable social media content.

how often should you post content

How Often Should You Post Content On Your Website and Social Media Accounts?

If you want to stay competitive, you must have a business website and a social media presence. The problem most entrepreneurs face involves the frequency of engagement on the various online platforms. How often should you post content to maintain a fruitful relationship with your audience?

Since you’ll be posting on diverse platforms, the frequency depends on the particular one in consideration. Let’s analyze 6 of the most popular sites:

1. Business Website

A regularly updated blog is one of the most effective ways of attracting new subscribers. High-quality, SEO-optimized content will convert for years after posting. So how often should you post content on your business blog?

Most websites have a one-post-per-week schedule, especially if it’s still new. Once the site starts gaining traction, you may post twice a week. Remember, quality trumps quantity. It’s okay to post once every two weeks, especially if you’re crafting thoroughly researched, long-form content.

2. YouTube

A weekly posting schedule is ideal if you run a YouTube channel. It might take more time and resources to prepare video content compared to blog posts. These videos range from standard vlogs to professionally edited ones with the latest graphics.

For the latter, you need a bigger budget and team, which might take more time to put together. Whichever schedule you pick, you must remain consistent. Ensure you inform your subscribers so they know when to anticipate your uploads.

3. Instagram

Unlike other social media platforms, Instagram is entirely visual. You don’t necessarily need to write text but post high-quality images and short videos. Its mobile-first policy also allows you to reach a wider audience, even when they’re on the move.

Because your followers can digest these visuals fast, you can post at a higher frequency. This schedule could range from one to three times a day. Linking your Instagram account to Facebook allows you to reach a wider audience with a few clicks.

4. Facebook

With over two billion monthly users, you can’t afford to ignore Facebook. Although this number is attractive for content marketers, the huge number of business advertisers also increases competition.

The social media giant made things harder by limiting the number of fans who view your posts without paid promotion. Given these challenges, how often should you post content on Facebook? Most social media experts agree on a minimum of three times a week and a maximum of twice a day.

New features such as Stories also help you reach more fans. For the best time to post, check Facebook Insights for when most of your audience is online.

5. Twitter

Twitter has the highest posting frequency of social media platforms. Due to the short shelf life of tweets, it’s not uncommon for some brands to post tens of times daily. By spreading them across the day, you increase the chances of engagement with your followers.

You’ll rarely run the risk of oversharing on Twitter, so post any time you have valuable information to disseminate. The maximum number of tweets should be in the 30 to 50 range.

6. LinkedIn

LinkedIn stands out from the other platforms due to its focus on professional networking. How often should you post content to your peers to keep them engaged?

Twenty posts per month is a reasonable schedule, meaning at least once every weekday. The network has a higher audience reach than other social networks. You’re also encouraged to reshare a post at least once every two days.

Turn to The Pros and Stay Active On Social Networks

How often should you post content on each platform? GenZ Writers has all the ingredients for a successful digital marketing strategy. We have expert content creators that understand how to optimize material for each website. Our scheduling skills also allow you to maintain a coherent marketing plan that increases brand awareness. Contact us today for more information.