There are several things I have always kept in mind either when working on my website or when performing ecommerce SEO on other people’s websites. In this article, I present to you the tricks (if they can be called so) I have used with unerring results of millions of visitors to my website and almost a comparable number of those visitors translated to sales. If you would want to increase your sales volumes through ecommerce SEO only, you have come to the right place.
1. Optimize to Be Mobile-Friendly
The need for websites that are optimized or use in smartphones cannot be overemphasized. Nowadays, the number of people who use mobile phones and tablets runs in the billions. Very few people would prefer a laptop over a mobile phone or tablet, which can perform necessarily the same as the former minus the inconvenience of having to carry around a comparatively more massive load. Anyway, my purpose here is not to go into the nitty-gritty details of how much better a mobile phone is compared to a laptop, but you do get the point, don’t you?
2. Optimize Pages with Site Audits
When I was building my website, I emphasized the architectural design of the information, knowing that this would have a significant impact on the usability of the site and the user experience of each visitor to my website. I did this by ensuring that the number of clicks from my homepage to any product page were as few as possible, with my focus being on a flat architecture. Furthermore, this also meant that when I wanted to expand my site and increase the product listings, it was much easier than it would have been had if I decided to plan otherwise.
3. Use Internal Linking Effectively
While I know that internal linking is not targeted towards any search engine spider, I do this as part of my ecommerce SEO, knowing how important it will be to any visitor to my site. Internal linking refers to the linking of pages on my website to other pages within the same website as opposed to linking pages within my website to other websites on the world wide web.
Through internal linking, I can quickly establish anchor texts and boost my rankings through the use of the navigation bar, categories, and related products, which will be very convenient for any of my site’s visitors. A word of caution, though, internal linking should be used in moderation. Otherwise, it might not bode well with Google.
4. Content Creation
Great content can be used to drive inbound sales, and such content comes in a variety of forms which include but are not limited to:
- Guest blogs
- How-to guides
The content I use to increase sales facilitates the purchasing decisions of visitors to my website because the content is not only authoritative but also relevant to their needs. The content should also be structured in a way that not only makes sense to the would-be customers but to Google as well.
The keywords in the content should be congruent with the intentions of the user. As with internal linking, content should also be applied with moderation since using too much content will bog down the user with information and ruin the user experience.
5. Product Pages Optimized Depending on Search Demand
Successful ecommerce SEO also depends on what people are looking for while they are online. Just the same as any run-of-the-mill business, it would not make sense to advertise any product in which the majority of people are not interested.
In this regard, the headings and title tags should contain the brand name and model number of the product, while the product image should contain alt tag information. While ensuring that this is the case, I also try to avoid keyword stuffing and using iframes to display the content on any product page.
6. Optimize for Social Media
Any ecommerce SEO strategy is incomplete without having an element of the social media included. More and more customers turn to social media, including Facebook, Instagram, and Twitter, to engage with online brands. A great opportunity lies in wait on Facebook, where most people venture into looking for captivating content. Through social media, I have been able to attract more prospects, reach people I would never have dreamed of, and maintain lasting relationships with them.
With that said, I have come to the end of my article. I am confident that these snippets will steer you in the right direction even as you use ecommerce SEO to turn leads into sales this year and thereafter.