How to Generate More Leads with Your Blog
The goal of every business is to generate leads and turn them into loyal customers. A great way to get more leads is through blogging as blogs do more than inform your audience about your business. They also boost your SEO and help you rank higher, which increases your online visibility. Therefore, you can leverage your blog to generate more leads for your business and eventually grow your revenue. Here are five tips to help you generate more leads for your blog and achieve more conversions.
1. Create Exclusive Content
Creating an excellent blog that addresses the needs of your audience by providing helpful and valuable information is key to attracting and retaining new visitors. However, you need to go deeper and offer exclusive content to those who show more interest in your business. You can do this by dedicating a segment of your blog to exclusive upgraded content. This way, you get to filter out readers who are just visiting and retain those who are serious about your products or services. When creating exclusive content, make sure it provides more depth and value that your readers can’t find anywhere else.
2. Include CTAs
A call-to-action provides your readers with direction on what they should do next after reading your blog. Be sure to include a compelling call-to-action for your readers, such as checking out your catalog or subscribing for alerts whenever you post new content. You can also incorporate slide-in CTAs that pop up at the bottom of your content when the reader is scrolling towards the bottom of the page. This way, you can target those readers who have gone through most of your content and turn them into leads with a high possibility of conversion.
3. Provide Free Downloadable Resources
Sometimes, reading a blog can be tiresome for some people, even though they are genuinely interested in your products or services. This leads to your audience scanning your content for what they are looking for and leaving the site. To turn these visitors into leads, you can offer downloadable resources that summarize the subject of your blog in exchange for their contacts. You can also provide free resources like eBooks and guides that address aspects of your business that your readers care about.
4. Engage with Your Audience
The comment section of your blog is essential for sparking up discussion with your readers, answering their questions, and getting to understand them more. It allows you to learn about what they prefer so you can tailor your content to appeal to them and get them to be more interested in your business.
When engaging your audience in the comment section, be sure to answer them with CTAs, which point them towards more of what you offer. For example, if a reader asks about more of similar products mentioned in your blog, you can ask them to download your catalog, which provides in-depth information about that particular range. If you are going to include links to a landing page or whitepaper, do so sparingly to avoid spamming the comment section.
5. Promote Your Blog through Social Media
Social media is a powerful tool to get your brand out there and attract more leads. Promote your content on your social media pages like Facebook, Twitter and Instagram by posting links to your blog to get more traffic and leads. You can also partner with influencers in your industry to give your blog more social proof and earn a wider reach. This will also get you more leads as most people take recommendations from influencers seriously.
With the above tips, you can transform your bog into a successful lead generation platform. Contact us today for high quality and persuasive blog posts that speak your brand’s voice and appeals to your audience.