SEO is an integral part of digital marketing. It helps your small business grow its customer base and compete equally with the big firms in the industry. If you are just starting out or thinking about investing in SEO, here is a local SEO guide to help your small business boost its online visibility.
1. Research on Effective Keywords
Keywords help search engines match the searcher’s queries to relevant results based on their intent. For your business to feature in relevant searches online, you need to do proper research on your keywords, and use them in a way that addresses the needs of the searcher. Have a mixture of both short-tail and long-tail keywords, and find keyword variants to avoid keyword stuffing.
Avoid competitive keywords and go for unique phrases that are relevant to what your business offers. Tools like Keyword Google Planner and Google Trends can help you with keyword ideas and some of the popular searches in your niche. Choose keywords that will bring the most value to your search volumes and use them appropriately in titles, headings and sub-headings, product descriptions and title tags.
2. Optimize Your Website
Optimizing your website ensures that you not only rank higher but also deliver great user experience and minimize bounce rates. This requires looking into both the technical and content aspects of your website, and a site audit is a great way to highlight the issues that need fixing. To help boost your ranking, ensure that your page is mobile-friendly, easy to navigate, and loads fast to deliver a good user experience.
Next, work on creating quality content for your visitors. Your meta-titles and descriptions should feature keywords and give searchers a clear view of what to expect on whatever page they visit. Utilize relevant keywords throughout the page and ensure your content provides value to your audience, complete with a call-to-action (CTA). Also, optimize your website for your local area for better results.
3. Don’t Forget the Backlinks
Backlinks help search engines ascertain the authority of your website. When other websites link to yours, it acts as a form of affirmation for your site and content. To ensure that you earn backlinks that boost your business’ online visibility, first conduct an audit on your backlink profile.
You can earn backlinks through guest-posting on other blogs, using social media to link back to your website and even featuring your content in the local media. As a small business, look for backlinks from authoritative websites in your location for the best results.
With this local SEO guide, you are better equipped to beat your online competitors and execute successful online campaigns. Just ensure to conduct research on your competitors so that you have the upper hand. If you want to revamp your website with SEO optimized content, contact GenZ Writers for help.