Quality web copy should be easy to skim. With this in mind, numerical and bulleted points, as well as dividing content into subsections with useful subheadings makes it easy for visitors and search engines to find relevant information.
No matter how good your website looks, it won’t matter if your content doesn’t appeal to the needs of your customers. Website content should be in line with what the customers seek for it to serve its purpose.
Whether you want a products & services page, or you are building a landing page, priority is vital. Important information should be at the top as website visitors have limited time and will move on to the next if they can’t find solutions immediately they get to your website.
Openness about your business gives your clients a clear understanding of what you bring to the table. Exaggerating your offerings not only leads to customer disappointment but taints your brand, too. This means that although you can steal ideas from other sites, your content should be entirely original to represent you fully.
Good website content should use simple language devoid of too much jargon, and a conversational tone that speaks to clients, not at them. This makes it easy for your customers to figure out what your business is about and get the message you are putting across.